文章摘要
作为“文化实践冶的网络民族志———研究者的视角与阐释
Netnography as “Cultural Practice”——Perspective and Interpretation of the Researcher
  
DOI:
中文关键词: 网络民族志  研究者  文化实践
英文关键词: Netnography  Researcher  Cultural practice
基金项目:2017 国家社科基金一般项目“微信与都市流动人口社会关系建构”(项目编号:17BXW058)、云南大学一流大学科研基地(传播与社会发展)建设阶段性成果。
作者单位
孙信茹 云南大学新闻学院 
王东林 云南大学新闻学院 
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中文摘要:
      互联网和新媒体的发展让人类学家的“田野”不再局限于固有“方位”和实体空间,而逐步拓展至网络虚拟空间。 在网络空间中,研究者不仅是网络文化的“亲历者”和“参与者”,更是对社区和研究对象做出积极贡献的“创造者”。 作者以自己的田野经验和个案研究为例,将网络民族志视作研究者与研究对象共同进行的“文化实践”活动。 这样的研究视角和以往网络民族志相关研究较为不同。 同时,研究双方于网络空间中的“共在”,使得研究者在研究方法、参与度及个人情感投注等方面都发生变化。 由此,作者提出,在网络民族志研究中,研究者作为观察者和文化创造者的双重身份得到凸显。 此外,网络民族志中的田野更具“流动性”,民族志文本的写作也将面临新的挑战。 通过该研究,作者认为,从研究者的视角深入剖解和讨论,不仅在于了解网络对研究过程所带来的影响,还在于把握研究者如何面对网络世界,如何阐述自己。 而从更为广泛的意义上说,这样的研究思路也可以帮助我们重思网络空间赋予社会科学研究的意义。.
英文摘要:
      Owing to the development of internet and new media, the “field” of ethnographers is no longer limited to inherent “position” and physical space, but gradually expands to virtual network space. In the cyberspace, the researcher is not only a “witness” and a “participant”, but also a “creator” who is making active contribution to community and research subjects. Taking the author‘s field experience and case study as an example, the author views netnography as “ cultural practice” where the researcher and subjects are involved, which is different from the past relevant researches of netnography. Meanwhile, because of “coexistence” of the researcher and subjects in cyberspace, the researcher changes research method, engagement and emotional involvement. Therefore, the author proposes that double identities of the researcher as an observer and a cultural creator are highlighted in netnography. Additionally, the field in netnography presents the attribute of “mobility”, and the writing of netnographic text will face new challenges. Through this research, the author believes that further analysis and discussion from the view of the researcher not only means to understand the influence of network on research process, but also to grasp how the researcher deals with network world and conducts self-interpretation. Moreover, in a broader sense, such idea of the research can help us reconsider the significance that cyberspace contributes to social science research.
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