文章摘要
社会沟通:观念与话语
Social Communication: Conception and Discourse
投稿时间:2017-07-12  修订日期:2017-07-12
DOI:
中文关键词: 社会沟通  政治沟通  日常社会互动  基层社会治理  话语
英文关键词: Social communication  Political communication  Social interaction in everyday life  Social governance  Discourse
基金项目:教育部人文社科重点研究基地重大项目“‘一带一路’关联国主要社会场域汉语传播的推拉因素及其对传播过程影响的研究”(15JJD740005)。
作者单位E-mail
卢德平* 北京语言大学对外汉语研究中心教授 xbcy@cau.edu.cn 
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中文摘要:
      基层社会治理中的社会沟通之所以失灵、低效、无效,主要是因为所嵌入的日常社会互动模式与政策导向型的社会沟通存在着兼容的困难。在社会沟通的深层存在着沟通双方在政策脚本和社会原则上的分歧,在中层存在着中国文化所倚重的“面子作用”,而在沟通表层的话语运行上,又和日常社会互动模式形成合流。社会沟通在和日常社会互动合流之后,需要遵循日常生活场域所通行的沟通对称性原则。沟通中的对称性原则,其核心内涵在于:这种对称是人们作为会话者、交际者的对话者资格的对称,是人格的对称。要解决基层社会治理中的社会沟通失灵的问题,需要淡化社会分层和政治沟通中的政策主体所带来的非对称性迁移力量,以日常生活中的普通生活者的姿态,实现由非对称向对称的转变,从而建立对话者所需要的“我们”关系。这种对话关系的建立是有效的社会沟通成立的前提,也是基层社会治理实现善治的基本条件。
英文摘要:
      A puzzling fact is that social communication in mass governance in China regularly proceeds in an incapable and less effective way. Factors to bring about this fact might be diverse in kinds, but one of key reasons is in the barriers that prevent the mode of social interaction in daily life from integrating in a harmonious manner with policy patterned social communication. On deep level, partners of social communication themselves as to policy script and social principles diverge impressively for their communication patterns insofar we analyze many empirical practices of social governance in China. On middle level, face work, as particularly and uniquely a character of Chinese culture, is regulating, but meanwhile separating social mass from policy undertakers in a collaboration destructive way. On surface level, pattern of policy communication becomes mixed with social interaction of every day life. The problem is in adhering to the symmetric principle pervasive in everyday life communication if two patterns of communication are mixed or combined in practice. It is symmetrical because communicating partners in practice are in the process of a dialogue, and should proceed discursively with equal personality and respectable dignity. Eradicating any unsymmetrical forces pervasive in social communication of Chinese policy sphere is a legitimate and real choice. This choice obligates a policy undertaker to take attitude of an ordinary person in his policy patterned social communication. He will therefore become hopeful to build a “we” relationship with his communicative partners of everyday life. This is the way to good governance.
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