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| 我国企业建立农产品可追溯系统的成本分析及定价策略研究-基于A企业调研数据的分析 |
| Cost Analysis And Pricing Polices For Enterprises Implementing Traceability System In China |
| 投稿时间：2016-02-29 修订日期：2016-04-22 |
| DOI： |
| 中文关键词: 可追溯系统 不变成本 可变成本 盈亏平衡点 |
| 英文关键词: Traceability System Fixed cost Variable cost Break-even point |
| 基金项目: |
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| 摘要点击次数: 1246 |
| 全文下载次数: 673 |
| 中文摘要: |
| 文章以实地调研获得的信息和数据为基础,首次明确分析我国实企业实施可追溯系统需要增加的成本,并以A企业为例,就其实施可追溯某产品具体定价进行了测算,结合笔者在调研中得到的消费者愿意为可追溯产品的支付意愿,为我国实施可追溯系统企业的定价提供相应对策和建议。研究显示,实施可追溯系统的企业产品成本不会大幅提高,企业对可追溯产品的高价策略通常是一种营销策略的选择。消费者对可追溯产品的支付意愿表明,可追溯产品的定价不适合盲目定高价,要充分考虑产品目标人群的收入水平及支付意愿。同时加强对消费者进行风险教育以及可追溯产品知识的普及,对可追溯产品的价格接受会起到重要作用。 |
| 英文摘要: |
| The establishment of agricultural produce traceability system has been considered as the important way to assure food safety since the mad cow disease occurred in western countries. It has been five years since the establishment of traceability system in our country. When more and more people realize the importance of traceability system, some problems about it are still ambiguous, what is the reasonable price of the traced product is one of them. The questions such as how much will be increased in terms of cost when implementing the traceability system and whether the traced product means the high cost product are still to be researched. The article summarizes the extra cost caused by the traceability system on the basis of market research, also one product is taken as the example to calculate how much cost will be increased accurately. The reasons that the high cost of the traced product are analyzed in the article and some suggestions referring setting the price for traced products are also given too at the end of the article. |
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