| Urbanization is a systematic project with peasant’s willingness involved, such as the issue of settlement in town, rural relocation, land circulation and employment, etc. These issues are influenced by individual, family, institution etc, and furthermore different from one place to another due to the regional difference. Based on the survey data from the household peasant in Beijing, this paper sets up a SEM model to analyze these issues. The survey shows TPA theoretical analysis the willingness of factors affecting is applicable.The attitude of urbanization behavior of peasant has been in the pursuit of economic rationality and value rationality, perceived behavioral control in non economic rationality and personal characteristics have a strong effect on the willingness of farmers. The family and relatives views will be more reference to the decision-making of farmers . |