文章摘要
强互惠行为视角下的合作社农产品质量供给治理
The Mechanism of Quality Control in Farmers Cooperative Economic Organizations:The Analysis Frame of Strong Reciprocity
  
DOI:
中文关键词: 合作社  农产品质量  行为分析  强互惠
英文关键词: Farmer’s Cooperative Economic Organizations  Quality Control of Agricultural Production  Analysis of Behavior  Strong Reciprocity
基金项目:本研究或“教育部新世纪优秀人才计划”(NCET-10-0458)、国家自然科学基金“基于‘公司+农户’模式的食用农产品供应链契约设计研究”(70901034)资助
作者单位
浦徐进 江南大学商学院副教授 
蒋 力 江南大学商学院硕士研究生 
吴林海 江苏省食品安全研究基地 
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中文摘要:
      考虑到龙头企业和合作社间的信息不对称和我国农户日益“原子化”的现状,完全依靠外部直接监督合作社农户生产行为的成本是极为高昂的。农户“搭便车”行为容易陷入合作社内部的集体行动困境,导致合作社农产品质量供给的低效率。论文在“行动者/结构”的分析框架下,尝试将强互惠理论拓展到合作社农产品质量供给治理中,探讨通过强化强互惠行为来重塑合作社结构的可能性,从而实现合作社农产品质量供给的高效率;最后的数值仿真表明强互惠行为的存在确实能有效提高合作社的农产品质量。
英文摘要:
      Considering asymmetric information between the leading enterprise and the farmer’s cooperative and the atomization of farmers, the cost of the third party supervision on the agricultural production is extremely high. Because free riding will lead to collective action difficulty, the supply of high quality agricultural products will be ineffective. In this paper, firstly we construct the farmer’s utility function with the consideration of strong reciprocity. Secondly, we tries to figure out how strong reciprocity influence the behavior of farmers in farmer’s cooperative economic organizations.Finally, we use numerical simulations to prove that strong reciprocity can improve the quality of agricultural product in farmer’s cooperative economic organizations.
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