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| 农业知识与信息系统(AKIS)个案分析
———来自海南阜龙乡天堂村与新村的调查 |
| Agricultural Knowledge and Information System Case Study——— the Investigation from Tiantang and Xin Village , Fulong Town , Hainan Province |
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| DOI： |
| 中文关键词: 农业知识与信息系统 隐性知识 认知与行为 |
| 英文关键词: Ag ricultural knowledg e and information sy stem Tacit knowledge Perception and practice |
| 基金项目:本研究得到加拿大国际发展研究中心(IDRC)“中国高等教育中参与式学习和课程体系建设研究” 项
目(102009-001)的资助。 |
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| 中文摘要: |
| 为了探讨乡村科技传播中阻碍农民认知行为发展的关键原因, 文章采用问卷调查与个案访
谈相结合的研究方法, 利用农业知识与信息系统理论对相关个案进行了深入的调查研究与分析, 调查对
象为海南省白沙县阜龙乡天堂村与新村两个相邻的少数民族行政村农民及与之相关的乡村科技传播机
构和人员。调查分析结果表明:农民的知识结构主要以隐性知识为主, 其知识来源主要是个体的经验积
累和农民之间的相互模仿, 知识技术传播方式以隐性知识传播为主;外部乡村传播者由于对农民认知结
构和认知行为学习规律严重缺乏了解, 在传播内容和传播方式上均主要强调显性知识的传播而未能重
视隐性知识的传播, 致使其传播效果影响甚小。本研究认为, 未来的乡村科技传播应该更多地利用隐性
知识传播规律, 以便更好地促进农民认知行为的改变。 |
| 英文摘要: |
| The paper attempts to explo re the key factors which influenced the development of farmer' s perception and
practice in the rural science and technolog y communication .The theory of ag ricultural knowledge and information sy stem
is used to analyze the related cases .The farmers in the BaiSha county of Hainan province and the related staff of the rural
communication org anization w ere investig ated w ith the questionnaire method and case study me thod.The study indicated
that :the tacit know ledge is the main part of the farmer' s perception construction w hich is mainly come from the individual
experience and the imitation among the farmers;the communica tio n means of tacit know ledge are the main w ay o f the
knowledg e communication .The communication has go t little effect because that the ex ternal staffs w hich come from the
rural communication depar tment couldn' t deeply understand the studying rules of farmer' s perception and practice, the
tacit know ledge is neg lected and the explicit knowledge is over emphasized in the communication content and communicatio
n methods.Therefo re this study thinks that future rural science and technology communicatio n should make better use
of the rules of tacit knowledge communication to accelerate the development o f the farmer' s perception and practice . |
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