|
| 以区域品牌为导向发展地方产业集群
———以嵊州领带产业集群为例 |
| Develop Local Industrial Clusters under Regional Brand Name———With the Necktie Industrial Cluster in Shengzhou as An Example |
| |
| DOI： |
| 中文关键词: 产业集群 嵊州领带产业 区域品牌建设 |
| 英文关键词: Industry cluster Necktie industry in Shengzhou Regional brand name |
| 基金项目: |
|
| 摘要点击次数: 627 |
| 全文下载次数: 126 |
| 中文摘要: |
| 文章论述了区域品牌的概念及其在产业集群发展过程中所起的作用, 以嵊州领带产业集群为例, 通过
介绍嵊州领带产业集群的发展概况、品牌梯队, 指出存在的问题, 提出区域品牌建设的对策。 |
| 英文摘要: |
| This article describes the concept of regional brand name and its function in industrial cluster development, taking Shengzhou necktie
industry cluster as an example .By reviewing the development and brand name tiers in Shengzhou' s necktie industry cluster, the authors
point out some problem existing there and propose measures on how to develop regional brand names. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
