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| 农村信用社农民满意度研究 |
| Study on the Satisfaction of the Rural Credit Cooperatives |
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| DOI： |
| 中文关键词: 农村信用社 满意度 意义 |
| 英文关键词: Rural credit cooperatives Satisfaction Significance |
| 基金项目: |
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| 摘要点击次数: 738 |
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| 中文摘要: |
| 农村信用社的经营管理必须立足于农民, 而我国农村信用社服务对象错位, 忽略农民主体作用, 导致农
民对信用社依存度低和信用社信贷资产不良。文章在对农村信用社经营现状分析的基础上, 建立了农村信用社满
意度的模型, 对农村信用社的产品和服务进行评价, 从而为农村信用改善绩效提出了理论指导。文章同时指出进
行农村信用社满意度分析的现实意义。 |
| 英文摘要: |
| The operation and management of the rural credit cooperatives must be based on the peasants.However , the rural credit cooperatives
in China are servicing the wrong purposes , neglecting the principal target groups , which are the peasants, and resulting in their little dependency
on rural credit cooperatives and bad credit assets .In this paper , a satisfaction model of the rural credit cooperatives is built so as to
evaluate the products and services of rural credit cooperatives , which provides an academic guidance for improving their performance .At the
end , it points out the significance of carrying out the satisfaction survey . |
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