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| 电子媒介传播农业政策类信息的效力研究 |
| The Efficiency of Publicizing Agricultural Pol iciesUsing Electronic Means |
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| DOI： |
| 中文关键词: 农业政策 知晓度 理解度 赞同度 信奉度 |
| 英文关键词: Rural policies Knowledg e deg ree Understanding deg ree Association degree Co nfidence deg ree |
| 基金项目: |
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| 摘要点击次数: 632 |
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| 中文摘要: |
| “ 三农问题” 是全党工作的重中之重。农业经济和农村社会的发展, 一靠政策, 二靠科技, 媒体传播作为
一种社会力量在传播农业政策和科技信息方面起着巨大的不可替代的作用。通过电子媒介特别是电视和广播媒
介传播农业政策类的信息, 是否达到了预期的目的? 农民受体对农业政策类信息的关注程度、知晓度、理解度、赞
同度、支持度和信奉度如何? 文章以2004 年1 月中央下发的《中共中央国务院关于促进农民增加收入若干政策的
意见》1 号文件为主线, 从受众的心理效果层面(认知、情感、意愿等)分析了大众媒介传播农业政策类信息的效力。 |
| 英文摘要: |
| The “ three rural issues” are on the top prio rity of CCP' w ork agenda .The development of ag ricultural economy and rural
society depends on fav orable policies and technologies.As a means o f social forces, electronic media plays an ir replaceable role in publicizing
ag ricultural policies and techno logical info rmatio n.Are the ex pected results achieved using electronic means, especially TV and
broadcast , to disseminate rural policy information ?What are the concern degree , knowledge deg ree, understanding degree , associatio
n deg ree , support deg ree and co nfidence degree for the peasants on those rural policy information? The paper follows the #1 circular
“ some policy suggestions on increasing farmer' s income by the CCP State Council” as the main line , making an analy sis of the effect
of electronic media in publicizing rural policies based on target group' s psy chological effect (cognition , feelings , willing ness, etc). |
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