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| 生鲜食品消费行为模式
———超市与农贸市场的比较 |
| Consumer Behavior Mode of Fresh Food———Comparison of Supermarket and Free Market of Agricultural Products |
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| DOI： |
| 中文关键词: 生鲜食品 超市 农贸市场 |
| 英文关键词: fresh food supermarket free marke t of agricultural products |
| 基金项目: |
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| 摘要点击次数: 550 |
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| 中文摘要: |
| 随着人们生活水平的不断提高, 超市日益成为人们购买生鲜食品的重要场所。同时, 这也引起了人们
关于“ 农转超” 的争论, 然而超市到底能不能取代农贸市场最终取决于消费者。本研究利用统计方法, 分析了南京
消费者在超市和农贸市场购买生鲜食品的态度和行为, 为超市的生鲜食品管理提供建议。 |
| 英文摘要: |
| As people' s living standard is improving constantly , the supermarket is becoming an important place fo r people to buy the
f resh food.Meanw hile , this causes the dispute about “ the transformation of free market of ag ricultural products into supermarket” .
The co ntroversy will finally be determined by consumers' attitude .By statistical method, this research analyses Nanjing consumers'
behavio r in supermarket and free mar ket of ag ricultural products, offering fresh food management sug gestions for supermarkets. |
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