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| 西方旅游业中的去中介化和重中介化的问题讨论 |
| Study on the Disintermediation and Reintermediationin Western Tourism Industry |
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| DOI： |
| 中文关键词: 旅游业 去中介化 重中介化 信息和互联网技术 中转机构 供应商 |
| 英文关键词: Tourism Industry Disintermediation Reintermediation Information Technology and I nternet Technology Intermediaries Suppliers |
| 基金项目: |
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| 摘要点击次数: 556 |
| 全文下载次数: 108 |
| 中文摘要: |
| 在西方的旅游业市场中, 如何面对信息技术和互联网技术带来的机遇和挑战成了非常热门的研究对
象。文章研究了西方目前旅游市场正在发生的变化和旅游市场中各个参与者的反应, 对我国的旅游市场未来的发
展有着很好的启示。经过研究大量西方相关的文献和公司案例, 总结出信息技术时代中旅游业正面临着“ 去中介
化” 和“ 重中介化” 带来的挑战, 并提出旅游业中的各个实体应当如何调整自己在价值链上的角色以应对“ 去中介
化” 和“ 重中介化” 所带来的变化。 |
| 英文摘要: |
| In the western tourism industry , how to face the challenges and opportunities brought by I nformation Technology and I nternet
Technology becomes a popular research topic.The study on the changes in western tourism industry and tourism playersrespondence
to that change is also very valuable for the development of Chinese tourism industry .By reviewing and analyzing a large
amount of jour nals, books and corporation cases, the conclusion is that the tourism industry in western countries is facing the challenge
from disintermediatio n and reintermeda tio n and how the stakeho lders in the tourism industry adjust their roles in the value chain
is impo rtant to their survival. |
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