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| 中国农村电视节目需求探讨 |
| Discussion on the Needs of TV Programs from China Rural Areas |
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| DOI： |
| 中文关键词: 农村 电视节目 信息需求 |
| 英文关键词: Rural area TV program Needs of info rma tio n |
| 基金项目: |
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| 中文摘要: |
| 中国是个农业大国, 广大农村地区分布着几亿的农民, 在电视成为农民主要信息来源的当代社会, 中国
当前的电视节目安排中面向农村的节目定位不够准确, 电视媒体应该为农村提供什么样的文化节目, 一直是电视
媒体从业人员思考的问题。文章根据中、西、东部农民信息需求及选择节目内容的偏好, 探讨目前中国农村需要的
电视节目, 为电视媒体更好地服务农村提供理论依据。 |
| 英文摘要: |
| China is still an agricultural country in the sense of vest rural areas and billions of peasants.While TV set have already become
the main channel of information fo r China peasants now adays, our TV prog rams have been lagging out in supplying proper TV
prog rams for them .The challenge is still there for TV practitioners:what kind of prog rams should be provided to peasants.The paper
discusses the needs of peasants from different areas and puts forw ards some suggestions in serving better programs. |
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