|
| 猪肉工贸企业在北京市场实施生鲜
猪肉品牌战略的思考 |
| On Brand Strategy of Pork Processing and TradeEnterprises of Beij ing Market |
| |
| DOI： |
| 中文关键词: 生鲜猪肉 猪肉品牌 品牌战略 |
| 英文关键词: Raw pork Pork brand Brand stra tegy |
| 基金项目:本文为国家自然科学基金资助项目(项目批准号:70271057);本文为国家自然科学基金资助项目(项目批准号:
70133001) |
|
| 摘要点击次数: 695 |
| 全文下载次数: 122 |
| 中文摘要: |
| 品牌战略已经成为新世纪中国企业竞争的战略和手段之一。文章在市场调查的基础上, 从北京市场上
实施生鲜猪肉品牌战略的意义和有利因素入手, 分析了北京市场上猪肉品牌的现状和猪肉工贸企业品牌战略实施
中存在的问题, 提出了猪肉工贸企业在北京市场实施生鲜猪肉品牌战略的重点策略。 |
| 英文摘要: |
| Brand strategy has become one of the competitive strategies and metho ds fo r china enterprises in the new century .Based on
the market investiga tio n, f rom the sig nificance and po sitive factors of implementing the raw pork brand strateg y on Beijing market ,
this paper analy sed the present situation of Beijing market and the cur rent problem in the course of brand strateg y implement of the
pork process and trade enterprises, and the major strategies were put forw ard for the por k process and trade enter prises to implement
brand strategy on Beijing market . |
|
查看全文
查看/发表评论 下载PDF阅读器 |
