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| 论旅游业的关系营销 |
| On Relationship Marketing in Tourism Industry |
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| DOI： |
| 中文关键词: 旅游业 关系营销 顾客友好 |
| 英文关键词: Tourism industry Relationship marketing Customer friendship |
| 基金项目: |
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| 摘要点击次数: 728 |
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| 中文摘要: |
| 文章探讨了新兴的关系营销模式在旅游业中的应用问题。结合江西省上饶市旅游业发展规划, 针对旅
游产品特点, 提出旅游业关系营销的中心是形成顾客友好。为此提出实行全面质量管理、提供额外的服务和多样
化奖励、实行“ 回头客” 优惠制、产品开发与游客互动、开展顾客化营销、建立旅游服务链、建立信息系统和参与慈善
活动等, 并且提出了实行旅游业关系营销的10 个技术要点。 |
| 英文摘要: |
| The article discusses the application of relationship marke ting in tourism industry .Based o n the tourism development plan
of Shangrao city , Jiangxi province , the ar ticle points out that the central point of relationship marketing is forming customer friendship
.To this end, it is necessary to have a comprehensiv e QA (quality assurance)system , providing extra services and various bonus,
preferential policies for ` returned customers' , customized marketing , establishing tourist servicing chain, setting up information sy stem
and participating in welfare activities, etc .The autho r also puts forward 10 technical points in exercising relationship marketing
in tourism industry . |
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