|
| 中小企业在创新过程中应遵循的基本策略 |
| The Basic Tactics that Small& Medium-SizedEnterprises Should Follow in Their Managerial Innovat ions |
| |
| DOI： |
| 中文关键词: 中小企业 创新 策略 |
| 英文关键词: Sma ll & medium-sized enterprise Innova tio n Tactics |
| 基金项目: |
|
| 摘要点击次数: 643 |
| 全文下载次数: 125 |
| 中文摘要: |
| 文章认为,注重创新是保障中小企业生存和发展的必然选择。为了使创新活动达到预
期的效果,中小企业的经营者应该抓住产品创新、市场创新、管理创新这3个关键点,坚持顾客导
向和动态联盟这2项指导原则,遵循1个系统的创新工作程序。 |
| 英文摘要: |
| Acco rding to th e autho r, paying mo re at tention to innov atio n is the best way to ensur e the surviva l
and dev elo pm ent o f small & medium-si zed enterprises ( SM Es) . Fo r the purpose o f producing the innov a tor y
effects as expected, manag ers o f SMEs sho uld stress three innov a tions— — pro duct innov ation, ma rket
innov atio n and manag ement innov a tio n, adhe re to two principles— — customer conducting a nd dynamic
allia nce, and fo llow a systema tic wo r king pro cedure during the innov atio ns. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
|
|
|
