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| 企业价格竞争决策的博弈分析
—— 以当前我国PDA市场的价格战为例 |
| The Game Analysis of Enterprise 's Price Competitive Decision—— The Analysis of the Present Price Competition onthe PDA Market in China |
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| DOI： |
| 中文关键词: 博弈论 价格竞争 Nash 均衡 最优策略 |
| 英文关键词: g ame theo ry price compe titio n nash equilibrium o ptimal decisio n |
| 基金项目: |
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| 摘要点击次数: 954 |
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| 中文摘要: |
| 博弈论是研究决策主体的行为发生直接相互作用时的决策及决策的均衡问题。运用博
弈论,可以清楚地分析营销环境中每一个竞争者的行为及反应,使企业做到知己知彼,百战不殆。
文章通过建立博弈模型,对当前“ PDA市场的价格战”作了初步博弈分析,并得出结论,以指导企业
的价格竞争策略。 |
| 英文摘要: |
| Game theor y is to study the decision a nd th e decision 's equilibrium wh en decision- maker s ' actio ns
act on each o ther. With g ame theo ry , we can clear ly a nalyse each compe tito r 's actio n and r eactio n in the
mar keting e nviro nment, so tha t th e enter prises ca n know n th emselv es as well a s o thers, and fight a hundr ed
battles with no da ng er of defeat. The a rticle giv es a tenta tiv e ana ly sis fo r the pr esent Price Compe titio n o n
the PDA market by setting up g ame theo ry pa tter n, then makes the conclusio n which ma y indicates the
enter prise 's price competitiv e decisio n. |
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